Kristyna Hughes explains the concept of dynamic measures in DAX:
For example, you may have three major stakeholders looking at a report: CEO, CFO, and COO. The CEO may be more interested in future profits and looks at trends in the number of loads booked to see where we are headed. The CFO wants to see profit trends on loads that have already been completed (actualized profit). Additionally, the COO would rather see what’s currently in transit and look at only picked up loads. You could make three pages, one based on booked loads for the CEO, another based on delivered loads for the CFO, and one based on picked up loads for the COO. But what happens if your report is already going to be multiple pages and needs room to grow? You would need to triple your page count to accommodate the needs of your users or build three completely separate reports! Don’t worry, dynamic measures can solve this problem for you without clogging up your reports or workspaces with extra measures, visuals, and reports.
Click through for the demonstration on how to combine this with a slicer to change reported measures.