In this video, we will take a look at two KPIs for measuring avidity. We will also show off how to use ranking window functions to order groups of customers.
Click through for the video. There are far too many measures of avidity for me to do a good job explaining them all, and so many of them are closely tied to the specific nature of the business, but hopefully this at least gives you ideas of how the business side may look at user avidity or stickiness.