Daniel Calbimonte takes us through a churn analysis scenario:
This article explains how to analyze the data using Python and perform customer churn analysis to determine why customers stop using a service.
Read on for the article. If you want to dig deeper into churn analysis, I can recommend a book entitled Fighting Churn with Data. Its focus is more on categorical and numerical analysis rather than using statistical classification techniques like logistic regression to identify churn factors. That makes it easier to digest for non-statisticians, especially because most of the code is SQL.
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