Misconception 1: Power BI is not an enterprise reporting tool, it is only good for self-service.
This is a misconception. And it is there because many people who have heard of Power BI, are not aware of the data modeling engine, the data transformation, and other main components of it. Maybe they just know Power BI as a visualization tool.
Power BI came to the market with the promise of binging data analysis to everyone using extra-ordinary self-service ability using Power BI Desktop and Power BI Service. However, Power BI itself is built on top of Microsoft enterprise data analysis toolset.
Read on for more information about this, as well as four other misconceptions.