The following sample demonstrates the high scale and performance of SQL Database, with the ability to insert 1.4 million rows per second by using a non-durable memory-optimized table to speed up data ingestion, while managing the In-Memory OLTP storage footprint by offloading historical data to a disk-based Columnstore table for real time analytics. One of the customers already leveraging Azure SQL Database for their entire IoT solution is Quorum International Inc., who was able to double their key database’s workload while lowering their DTU consumption by 70%.
If you hit on the right scenario, memory-optimized tables can be great.