Meagan Longoria shifts our perspective by 90 degrees:
Back in January 2016, I wrote a blog post explaining a DAX workaround that allows you to put measures on rows in a matrix in a Power BI report. I’m happy to say that you no longer need my workaround because you can now natively put measures on rows in a matrix in both Power BI Desktop and PowerBI.com.
This is accomplished via a new formatting option for the matrix.
Click through to see how to pull this off.