This is basically a cheat code for indexing computed columns.
SQL will only compute the “Make” value on a row’s insert or update into the table (or during the initial index creation) — all future retrievals of our computed column will come from the pre-computed index page.
This is how SQL is able to parse indexed JSON properties so fast; instead of needing to do a table scan and parsing the JSON data for each row of our table, SQL Server can go look up the pre-parsed values in the index and return the correct data incredibly fast.
Personally, I think this makes JSON that much easier (and practical) to use in SQL Server 2016. Even though we are storing large JSON strings in our database, we can still index individual properties and return results incredibly fast.
It’s great that the database engine is smart enough to do this, but I’m not really a big fan of storing data in JSON and parsing it within SQL Server, as that violates first normal form. If you know you’re going to use Make as an attribute and query it in SQL, make it a real attribute instead of holding multiple values in a single attribute.