Grant Fritchey explains the wherefore behind query store plan forcing:
But, what else does Force Plan do for you? What if you never experience bad parameter sniffing (you do, but I’m not going to argue the point)? Is there something else that Force Plan can do for you? Heck yes! The whole point of creating the Query Store was in order to address Plan Regression. What the heck is plan regression? When Microsoft makes any change to the Query Optimizer, and those changes come all the time, it’s possible that you might see a change in your execution plans. Most of the time, it’s going to be a positive change. That’s why they’re changing the Optimizer after all, to improve it. However, sometimes, you’re benefiting from the old behavior of the Optimizer and that new plan doesn’t work as well as the old plan. This is plan regression. When Microsoft changed the Cardinality Estimation engine in SQL Server 2014, more than a few people experienced the new estimator giving row estimates that resulted in a different execution plan that didn’t perform as well as the old plan. This is plan regression. What to do?
This is a good read.