The idea of using key-value pairs to store data isn’t new, but with the rapid development of cloud solutions like Azure and the hype around NoSQL databases, using key-value pairs to store data got a big boost. Especially developers (in my experience) love using key-value pair to store their data, because it’s easy for them to consume the data in an application. But it gives the database professional an extra challenge because we’re used to retrieve columns with values instead of a record per value. So how can we turn those key-value pairs into rows?
This is a good example of using PIVOT. I’m not a big fan of storing data in key-value pairs and using pivoting operators because you’re burning CPU on that very expensive SQL Server instance (and you’re not taking advantage of what relational databases do well); if you really need to store data as key-value, I’d recommend doing the pivot in cheaper application servers.