Ruben Van de Voorde hits an endpoint:
Most Power BI developers have come across “XMLA endpoint” somewhere: a tenant setting, a Microsoft Learn page, or a tool’s connection dialog. The term sounds technical, and it is, but the idea behind it is straightforward.
Your semantic model is a database. Like any database, it lives somewhere: on your laptop while you’re authoring it in Power BI Desktop, or in a workspace once you’ve published it to the Power BI Service or Fabric. To use a database with anything other than the application that hosts it, you need a connection. The XMLA endpoint is that connection.
This article walks through what the XMLA endpoint is, where it comes from, how to turn it on, what you can do with it once you have it, and where the alternatives (the Power BI REST API, Semantic Link, and the Fabric REST API) fit in.
Click through for Ruben’s article, which does a good job of demystifying the endpoint.