Aaron Bertrand uses a Visual Studio Online outage to talk about query hints:
These are all things that may have been necessary under the old estimator, but are likely just tying the optimizer’s hands under the new one. This is a query that could have, and should have, been tested in their dev / staging / QA environments under the new cardinality estimator long before they flipped the switch in production, and probably could have gone through series of tests where different combinations of those hints and options could have been removed. This is something for which that team can only blame themselves.
Also check out Aaron Morelli’s comment on the post.