Twitter Campaign/Brand Management In Power BI

Mindy Curnutt looks at a Power BI solution template for managing Twitter campaigns:

Now you can start poking around and seeing what’s in the Dashboard. Since I opted to not put any handles in for analysis of FROM and TO, the first two tabs in the workbook (Outbound Tweets and Inbound Tweets) will not have any information, this is normal.

But then we get to tab #3 – Author Hashtag Graph.  The gray dots are hashtags and the green dots are accounts that have tweeted. You can see that I made a tweet that had 2 hashtags – #osmf2017 and #mvpbuzz. And boy was @TexasMusicDude busy tweeting up a storm – and using lots of other hashtags in conjunction with his tweets. Other hashtags that were popular appear to be #CampGround, #ShinyRibs, #TexasMusic, #DreamFolk and #Strings. Along the bottom you can see the day/timeline and the quantity of tweets at what time of day. If you click on any of the nodes, the information about what time the tweet(s) took place is highlighted in the timeline. It’s very interactive.

It does require an Azure subscription, but it looks very useful as a model for an advanced set of dashboards as well as a campaign management tool.

Related Posts

Building A Concatenated Tooltip In Power BI

Devin Knight has started a new series, walking through problems his clients have faced implementing Power BI solutions.  In this edition, Devin wants to build a comma-delimited list to display on a tooltip: This works perfectly for Stock because it automatically summarizes the value but, you’ll notice above that the tooltip for Subcategory has an interesting […]

Read More

Installing Power BI Report Server

Adam Saxton has a video showing how to install and configure Power BI Report Server: In this video, I look at how to install and configure the May 2017 Preview of Power BI Report Server. Power BI Report Server has a new standalone install experience and this product allows for Power BI reports to be rendered […]

Read More

Categories

May 2017
MTWTFSS
« Apr  
1234567
891011121314
15161718192021
22232425262728
293031